Gartner defines marketplace operation applications (MOAs) as technology that enables organizations to operate marketplaces selling third-party products with optional first-party products. MOAs allow organizations to manage seller onboarding, product catalogs, promotions, orders, fulfillment and finance. Also, MOAs provide customer service and can monitor performance to ensure relevant customer experience and support the selling of physical goods and services — with digital goods as an option. MOAs can be deployed on-premises, single-tenant SaaS hosted or as multitenant SaaS. Marketplace operation applications (MOAs) enable organizations to operate their marketplaces by managing third-party sellers, products, orders, finance and overall performance. Additionally, MOAs enable sellers to manage their listings, pricing, orders, customer communications and finance so they can administer their sales through the marketplace. Organizations with existing digital commerce platforms can use MOAs to enable the marketplace’s business. Organizations new to digital commerce can use a total solution that includes a commerce platform and an MOA.