Appier is present in 4 markets with 4 products. Appier has 61 reviews with an overall average rating of 4.7.
Customer Data Platforms
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.
Appier has 1 product in Customer Data Platforms market
Customer Relationship Management - Others
Reviews for 'Customer Relationship Management - Others'
Appier has 1 product in Customer Relationship Management - Others market
Enterprise Conversational AI Platforms (Transitioning to Conversational AI Platforms)
Gartner defines the enterprise conversational AI platform market as the market for software platforms used to build, orchestrate and maintain multiple use cases and modalities of conversational automation. The enterprise conversational AI platform consists of: A capability layer providing runtime capabilities that include: Natural language understanding (NLU), Dialogue management, Channel integration, Back-end integration, Access control for platform users, Life cycle management; A tooling layer geared toward business users that includes: A no-code environment for building and maintaining applications, Analytic tools for understanding dialogue flows, NLU intent and entity tuning tools, A/B flow testing tools.
Appier has 1 product in Enterprise Conversational AI Platforms (Transitioning to Conversational AI Platforms) market
Multichannel Marketing Hubs
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.
Appier has 1 product in Multichannel Marketing Hubs market