Aprimo is present in 2 markets with 2 products. Aprimo has 27 reviews with an overall average rating of 3.7.
Digital Asset Management (Transitioning to Digital Asset Management Platforms)
Digital asset management software includes capabilities for ingestion, storage, retrieval, collaboration and life cycle management of rich-media assets, including text, graphics, images, videos and audio.
Aprimo has 1 product in Digital Asset Management (Transitioning to Digital Asset Management Platforms) market
Marketing Work Management Platforms
Gartner defines marketing work management (MWM) platforms as a self-service system of record for marketing projects and productivity. MWM platforms provide stakeholders a holistic view into past, current and planned work that enables management of marketing initiatives and related resources. MWM platforms can offer a range of capabilities such as intake management, resource allocation, project collaboration, workflow automation, template standardization and asset approval. Native or integrated tools may enable varying degrees of strategic and financial planning, budgeting, and talent management
Aprimo has 1 product in Marketing Work Management Platforms market