Digital asset management software includes capabilities for ingestion, storage, retrieval, collaboration and life cycle management of rich-media assets, including text, graphics, images, videos and audio.
Marketing work management (MWM) platforms provide marketing operations leaders with visibility into project work performed across the department. MWM platforms offer robust capabilities such as request management, project communication and collaboration, automated workflows, project templates, digital asset approval, project views, resource allocation and capacity planning. Further, certain digital asset management, strategic planning or other end-to-end marketing or content governance and performance functions may be included.