Brand Protection software guards against suspicious listings and brand abuse networks that infringe on your intellectual property, sell counterfeit products and commit other online scams against your brand . This software continuously monitors and detects infringements including fake domains , third party sites, unauthorized apps and search engine results,thus helping in overcoming brand impersonation, minimizing monetary and reputational damage. Also, the analytics generated by brand protection software can be used to determine a brand's vulnerability and provide practical guidance on how to improve the brand's online presence, by providing holistic workflows and interactive report tracking to improve content management. Brand managers, marketing teams, and security teams addressing external threats to their social media accounts, reputation, online brand, and follower engagement are the predominant users.
Breach and Attack Simulation (BAS) Tools enable organizations to gain a deeper understanding of security posture vulnerabilities by automating testing of threat vectors such as external and insider, lateral movement, and data exfiltration. BAS complements red teaming and penetration testing but cannot completely replace them. BAS validates an organization's security posture by testing its ability to detect a portfolio of simulated attacks performed by SaaS platforms, software agents, and virtual machines. They generate detailed reports about security gaps and prioritize remediation efforts based on the risk level. The typical users of these technologies are financial institutions, insurance companies, and more.
The SACBT market is characterized by vendor offerings that include one or more of the following capabilities: Ready-to-use training and educational content; Employee testing and knowledge checks; Availability in multiple languages, natively or through subtitling or partial translation (in many cases, language support is diverse and localized); Phishing and other social engineering attack simulations; Platform and awareness analytics to help measure the efficacy of the awareness program. Training modules are available as cloud-hosted SaaS applications or on-premises deployments via client-managed learning management systems (LMSs), and also support the Sharable Content Object Reference Model (SCORM) standard, enabling integration with corporate LMSs.