Gartner defines deepfake detection as an emerging area with capabilities to detect, analyze and perform forensics on fabricated, manipulated, AI‑generated or AI-manipulated multimedia — including images, audio, video and live interactions — when the primary purpose is to deceive or disinform. The offerings in this market assess media authenticity and tampering using digital media analysis and risk scoring, with applications across episodic and industrial disinformation use cases.
Gartner defines identity verification (IDV) as the combination of activities during a digital interaction that brings a real-world identity claim within organizational risk tolerances. Identity verification capabilities — delivered as SaaS, software or an appliance — provide assurance that a real-world identity exists and that the individual claiming the identity is its true owner and is genuinely present during the digital interaction. The purpose of identity verification is to establish confidence in the real-world identity of a person during a digital interaction when curated credentials do not exist, are not available or do not provide sufficient assurance.