B2B Media Group is present in 1 market with 1 product. B2B Media Group has 5 reviews with an overall average rating of 4.4.
Account-Based Marketing Platforms
Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account selection, planning, engagement and reporting. Platforms enable the creation of target account lists by unifying first- and third-party data. In addition, platforms may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement, using a mix of native capabilities and integrations. ABM platforms help B2B marketers and sellers to create a set of target accounts and engage buying team members with relevant outreach and content to help buyers explore and evaluate their solutions. To support this effort, ABM platforms offer capabilities to engage audiences by activating channels such as: Display advertising and retargeting Social advertising Email Personalized webpages Sales engagement
B2B Media Group has 1 product in Account-Based Marketing Platforms market