Channel integration software is used by the retailers to ensure that customers see the same price and have the same experience of their products regardless of the channel they use, such as printed media, the internet, and direct mailing. Organizations use the software to manage end-to-end sales orders across multiple sales channels, which results in simplifying customers' buying process and making it easier for companies to manage orders, fulfillment, inventory, and returns. The software also enables retailers to list their products on multiple digital marketplaces, including Amazon, Walmart, and eBay, through integration. These marketplaces offer an opportunity for businesses to sell their products to a larger market, as the customer base for these marketplaces is already wide. Some of the typical users of the software are large retailers, consumer brands, eCommerce, automotive, apparel and fashion, sporting goods businesses, and more.