Basis is present in 2 markets with 2 products. Basis has 298 reviews with an overall average rating of 4.6.
Ad Tech Platforms (Transitioning to Advertising Platforms)
Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.
Basis has 1 product in Ad Tech Platforms (Transitioning to Advertising Platforms) market
Media Buying and Planning Services
Media buying and planning services involve identifying the best platforms (TV, digital, print, etc.) to reach target audiences effectively. Media planning focuses on strategizing where, when, and how often ads should run, based on research and campaign goals. Media buying involves negotiating and purchasing ad space to secure optimal placements and pricing. These services also include monitoring ad performance and making adjustments to improve effectiveness. Together, they ensure efficient use of advertising budgets and maximize return on investment by delivering the right message to the right audience at the right time.
Basis has 1 product in Media Buying and Planning Services market