Location-based marketing software uses geolocation technology to deliver targeted content and promotions to users based on their physical location. This software can identify where users are through their mobile devices, IP addresses, or other connected devices, allowing businesses to send personalized messages, offers, or ads when users are near a specific location, such as a store or event. The software is used by retailers, event organizers, restaurants and cafes, travel and hospitality, etc. Key features include geofencing, location tracking, analytics & reporting, location data, push notifications, and mobile apps, which help businesses optimize their marketing strategies and measure campaign effectiveness.