Candidate Relationship Management (CRM) Software includes marketing tools for building talent pools, nurturing prospects, social marketing, and attracting passive candidates. These tools create talent pools by tracking candidates, prioritizing pipelines, and engaging candidates through marketing campaigns. They may include a variety of features and modules such as career sites, landing pages, content libraries, chatbots, and virtual event capabilities. CRMs are often coupled with applicant tracking systems for the foundation of talent acquisition suites.
Talent marketplaces, also known as internal talent or opportunity marketplaces, are highly intelligent platforms that democratize access to development opportunities and mobility by connecting people to opportunities. They provide workers personalized recommendations that align with their unique skills, experiences and aspirations without the involvement of a recruiter. Talent marketplaces primarily focus on internal talent, though they may include external talent with previous organizational relationships. Opportunities in the marketplace include gigs, projects, stretch assignments, mentoring and in some cases full-time roles. Talent marketplaces use complex AI-matching algorithms, marketing features and feedback functionality to support agile talent strategies and adaptive organizational design