Candidate Relationship Management (CRM) Software includes marketing tools for building talent pools, nurturing prospects, social marketing, and attracting passive candidates. These tools create talent pools by tracking candidates, prioritizing pipelines, and engaging candidates through marketing campaigns. They may include a variety of features and modules such as career sites, landing pages, content libraries, chatbots, and virtual event capabilities. CRMs are often coupled with applicant tracking systems for the foundation of talent acquisition suites.
Internal talent marketplaces are worker-facing platforms that use AI-enabled skills management to match people with experiential development opportunities, thereby democratizing access to development and mobility. Opportunities in the marketplace include gigs, projects, stretch assignments, mentoring or full-time roles. The marketplaces provide personalized recommendations that align with workers’ unique skills, experiences and aspirations without the involvement of HR or managers. Internal talent marketplaces enable talent agility, mobility and experiential learning by providing skills insights to match people to opportunities. They provide valuable insight into available skills and provide workers with equitable visibility into growth opportunities.