Owned media software refers to any digital platform or tool that a company controls and uses to publish and distribute content directly to its audience. This include the company’s website, blogs, mobile apps, and social media accounts. The main characteristic of owned media software is that the organization has complete control over the content, its presentation, and how it’s distributed. Typical users of this software include large enterprises and organizations across various industries such as retail, finance, technology, healthcare, and manufacturing. These users have substantial content creation and distribution needs, as well as complex marketing strategies requiring sophisticated tools for content management, integration of content across social media platforms, and data analytics.