Gartner defines Video platform services (VPS) as set of tools, services and workflow management processes provided to digital and content-driven organizations to support video assets from ingestion to playout. VPS primarily includes services such as ingestion, encoding, editing and content management. Additionally, VPS may also include services such as monetization, data and analytics, monitoring, protection, delivery and playout. Vendors providing VPS must support the primary services of the workflow and have mechanisms to deliver the other services themselves or by integrating the other services in association with partners.