Generative artificial intelligence consulting and implementation services are a subset of AI services offered by external service providers. They help enterprises extend or design, build and implement custom generative-AI-based solutions enabling business outcomes. Enterprises may require these services where they have gaps in skills, experience or technology, and expect faster, more secure and effective generative AI deployment and enablement. Generative AI consulting and implementation services help organizations plan and deploy generative AI capabilities. They bridge gaps in skills, experience and technology on the path to generative AI business value. Clients who use generative AI services expect outcomes such as more security, effectiveness, efficiency and faster time to market. Enterprises can improve value realization of generative AI by leveraging specialized skills and capabilities offered by service providers. Enterprises will be able to go beyond the embedded generative AI capabilities offered in software packages and solve their niche use cases through generative AI solutions delivered by generative AI services.