Bloomreach is present in 7 markets with 8 products. Bloomreach has 381 reviews with an overall average rating of 4.4.
Customer Data Platforms
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.
Bloomreach has 1 product in Customer Data Platforms market
Digital Experience Platforms
Gartner defines A digital experience platform (DXP) as an integrated set of technologies designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multiexperience customer journeys. A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens, students and other audiences, and help ensure continuity across the full customer lifetime journey. It provides the presentation orchestration that binds together capabilities from multiple applications to form seamless digital experiences. A DXP forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.
Bloomreach has 1 product in Digital Experience Platforms market
E-Commerce Merchandising Solutions for Unified Retail Commerce
A core functionality of e-commerce merchandising solutions is based around product discovery. This process seamlessly guides online customers to the products they are seeking, while optimizing the results of the search to improve sales conversion for the retailer. Some e-commerce merchandising solutions from vendors, such as Bloomreach, Coveo Solutions and Google Cloud, are marketed as Product Discovery Platforms and are positioned as end-to-end solutions to enable AI product discovery for customer personalization. While product discovery functionality is of primary importance in e-commerce merchandising solutions, other offerings exist that are not labeled as product discovery platforms, but instead focus on single or specific parts of the e-commerce merchandising functionality required to increase product sales and conversion. For example, FindMine, is an e-commerce merchandising solution that specializes in optimizing messaging, content and product recommendations.
Bloomreach has 1 product in E-Commerce Merchandising Solutions for Unified Retail Commerce market
Multichannel Marketing Hubs
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.
Bloomreach has 2 products in Multichannel Marketing Hubs market
Personalization Engines
Gartner defines personalization engines as technology that enables marketing professionals to identify, set up, conduct and measure the optimum experience for an individual based on knowledge about them, their intent and context. Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases: Marketing: Delivering the right message to the right audience and in the right context (i.e., tone, timing and channel) to maximize marketing and advertising performance. It involves behavioral inference, segmentation, testing, targeting and optimization of marketing campaign content, messaging and engagements across marketing and communication channels. Digital commerce: Tailoring content, offers, recommendations and experiences across digital sales channels. It includes personalized site search and navigation and customized content across homepages, category landing pages and product detail pages, with the goal of increasing conversion and delivering online revenue growth. Service and support: Using customer insight, journey context and user feedback (i.e., surveys and stated intent) to customize online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.
Bloomreach has 1 product in Personalization Engines market
Search and Product Discovery
Gartner defines Search and Product Discovery as applications that augment digital commerce solutions to facilitate navigation, filtering, comparisons, and ultimately selection of products. They provide search (keyword, natural language and visual), merchandising (automation, configuration, and curation of business rules to make a product discoverable based on business needs), product recommendations, catalog navigation (and SEO keyword automation), personalization and analytics capabilities through SaaS to enable customers (B2C and B2B) to transact. They also enable providers (merchandisers, content managers, and search specialists) to support customer experiences. With the emergence of generative AI, conversational search interfaces are now appearing.
Bloomreach has 1 product in Search and Product Discovery market
Web Content Management
Gartner defines WCM as the process of controlling content consumed over one or more digital channels. This is achieved through the use of specific management solutions based on a core repository. These solutions may be procured as commercial products or open-source tools (which are typically cloud-based). The functionality of WCM solutions goes beyond the publication of webpages. It also includes: - Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages. - A content repository that organizes different content types and their metadata. - Library services, such as check-in and check-out, versioning and rollback. - Security and roles, and permissions management. - Management features such as layout and templates, menus and navigation, and workflows. - Content and application deployment functions. - Personalization capabilities. - The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms. - Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.
Bloomreach has 1 product in Web Content Management market