Gartner defines content marketing platforms (CMPs) as software solutions that support the end-to-end content production process. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid and owned channels. These assets are used to tell connected stories that help brands engage with and nurture multiple audiences with content that drives awareness, demand, purchases and loyalty.
Design collaboration tools facilitate teamwork among designers and other stakeholders by providing a shared platform for communication, feedback, and project management. These tools enable real-time collaboration, streamline workflows, file sharing and enhance communication among team members, making them essential for modern design and development processes. This eliminates the need for endless email chains, scattered notes and confusion over the latest version of a design. Typical users include UI/UX designers, Graphic designers, Product managers and developers.
Website builders are platforms that help build websites without extensive coding knowledge. They feature intuitive drag and drop interfaces and offer a variety of pre-designed templates, enabling users to design professional-looking sites along with hosting services, simplifying the process of getting a website online. Additional features often include responsive design for optimal viewing on all devices, SEO tools for better search engine visibility, and e-commerce capabilities for setting up online stores. Users can also connect custom domains and access analytics to track performance. Common users include small business owners, entrepreneurs, freelancers, creatives, non-technical individuals, and non-profit organizations.