Digital Rights Management software helps in protecting digital assets and files by preventing them from being shared across unauthorized channels and from being copied without explicit permission from the owner/provider. DRM software creates a digital barrier between the asset and the user , restricting the usage in several ways by preventing editing, sharing, locking documents to specific IP addresses, screen grabbing, and watermarking files. DRM software takes a proactive approach, to safeguard from non-compliant content use that can cost millions in legal penalties, campaign rework, and negative PR. DRM software is used by digital marketing studios, creative agencies, publishers, and technology companies.