Ad verification tools are designed to ensure that digital advertisements meet specified criteria and standards. These tools help advertisers and publishers verify that their ads are being displayed in the intended manner, context, and environment. They check for issues such as ad fraud, viewability, brand safety, and compliance with targeting parameters. By providing detailed reports and analytics, ad verification tools help optimize ad performance, ensure transparency, and protect the integrity of advertising campaigns.
Tag management system (TMS) simplifies the deployment and management of tags. Tags are snippets of code or tracking pixels embedded in a website or app to collect data and facilitate third-party services. These tags are used for various purposes, including analytics, advertising, marketing, and personalization. TMS allows users to add, edit, and manage tags without directly altering the website's code, often through a user-friendly interface. This helps streamline the process, reduces the need for constant IT involvement, and improves website performance by loading tags asynchronously.