Circana is present in 2 markets with 3 products. Circana has 3 reviews with an overall average rating of 4.
Marketing Mix Modeling Solutions
Gartner defines marketing mix modeling (MMM) solutions as services and software that help chief marketing officers (CMOs) plan future spend and measure past investment performance. MMM applies advanced statistical techniques to aggregate data to quantify the holistic impact of marketing and optimize business outcomes such as sales or lead generation. MMM solutions acquire and normalize marketing data, build advanced statistical models based on that data, measure marketing performance, and deliver recommendations to improve spending effectiveness and efficiency. Results are delivered to marketers, media planners, and marketing and financial analysts via software and presentations. Marketing mix modeling solutions quantify the holistic impact of marketing. They account for business factors (like inventory availability or physical footprint) and external factors (like consumer perception, competitive activities or macro-economic conditions), and attribute that impact to different channels or campaigns.
Circana has 1 product in Marketing Mix Modeling Solutions market
Trade Promotion Management and Optimization for the Consumer Goods Industry
Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners. Collectively, we refer to them as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.
Circana has 2 products in Trade Promotion Management and Optimization for the Consumer Goods Industry market