Master data management (MDM) is a technology-enabled business discipline that enables business and IT to collaborate on the uniformity, accuracy and semantic consistency of an enterprise’s shared master data assets. Organizations buy MDM solutions to enable their MDM strategy, which is critical for data, analytics and AI strategies. These typically manage multiple data domains (e.g., customer, product, supplier, location), served by a combination of analytical and operational use cases, utilizing one or more implementation styles as per the organization’s needs and data ecosystems.