Revenue data solutions (RDS) provide proprietary, third-party and AI/ML-driven customer data to commercial teams. They make this data accessible as a stand-alone offering and/or through a SaaS product for integration into various technologies across the revenue tech stack. Data-driven commercial teams rely on RDS’ actionable context and guidance to prioritize and engage buyers. RDS solutions are used across functions to facilitate scoring, planning, business analytics and data management.
Visitor identification software is a tool used by businesses to recognize and track visitors to their websites. It collects data on visitors, such as IP addresses, device information, and browsing behavior, to help companies understand who is visiting their site and how they are interacting with it. Key features include behavioral tracking, allowing businesses to gain immediate insights, and integration with CRM systems. Typical users include marketing professionals, sales teams, website managers and designers. This information can be used for marketing purposes, to improve website experiences, or to increase sales by targeting potential customers more effectively.