CleverTap (Leanplum) is present in 3 markets with 3 products. CleverTap (Leanplum) has 65 reviews with an overall average rating of 4.6.
Email Marketing
Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.
CleverTap (Leanplum) has 1 product in Email Marketing market
Mobile App Analytics
Mobile app analytics tools collect and report on in-app data pertaining to the operation of the mobile app and the behavior of users within the app. These areas of app analytics are defined as follows: Operational analytics: Provides visibility into the availability and performance of mobile apps in relation to device, network, server and other technology factors. Operational analytics are essential to capture and fix unexpected app behavior (such as crashes, bugs, errors and latency) that can lead to user frustration and abandonment of the app. Such analytics should be applied at both the app testing phase and after release of the app into production. Behavioral analytics: Shows how app users interact with the app to gain actionable insights, drive app improvements and improve business outcomes. Behavioral data can be analyzed based on correlating clicks, swipes, views and other usage stats based on user profiles, segmentation/cohorts, retention, funnel/event tracking and A/B testing.
CleverTap (Leanplum) has 1 product in Mobile App Analytics market
Mobile Marketing Platforms
Gartner defines mobile marketing platforms (MMPs) as software solutions that help organizations create, activate, execute, analyze and optimize mobile marketing campaigns and experiences. The platforms target audiences on their mobile device through multiple message types such as SMS/text, push notifications, messaging apps and in-app messages. These platforms enable marketers to engage customers and prospects through a range of mobile-specific tactics — spanning mobile websites, mobile applications, smart device engagement, messaging (such as SMS and native applications), push notifications (such as on mobile apps and off websites), location-triggered interactions and mobile wallet cards. Mobile tactics are particularly suited to, for example, providing time-sensitive notifications to audiences, whether that’s in response to a live event, location-specific moment or a fulfillment update. MMPs also help measure and optimize the effectiveness of mobile strategy. MMPs can operate as stand-alone solutions within a marketing organization’s tech stack, or operate alongside other marketing technology. These technologies can include a set of capabilities within a multichannel marketing hub (MMH), marketing automation platform (MAP), customer data platform (CDP) or other marketing automation applications. Stand-alone MMPs are a more specialized solution, often used in conjunction with an MMH, email platform or B2B MAP.
CleverTap (Leanplum) has 1 product in Mobile Marketing Platforms market