Generative AI (GenAI) model providers focus on developing and providing generative AI technologies and make them available to other developers, businesses and general public through APIs or commercial licenses. Generative AI refers to technologies that can generate new derived versions of content, strategies, designs and methods by learning from large repositories of original source content. This layer of vendors offers access to commercial or open-source foundation models such as LLMs and other types of generative algorithms (such as GANs, genetic/evolutionary algorithms or simulations). These models can be provided for developers to embed into their applications or be used as base models for fine-tuning customized models for their software offerings or internal enterprise use cases. This helps businesses gain the benefits of advanced generative AI technologies while avoiding the high costs, expertise requirements and time needed to develop these technologies in-house. Please note that this market is based on Beta research and is continuously evolving. We will be making changes as and when there are new updates.