E-commerce optimization services are specialized strategies designed to improve and optimize the performance and effectiveness of an online store. These services focus on various aspects, including enhancing the user experience, increasing website traffic, boosting conversion rates, and ultimately driving more sales. They deliver personalized content based on user behavior and implement algorithms to suggest relevant products. They also generate detailed reports that provide insights into site performance and areas for improvement. The overall goal of ecommerce optimization services is to fine-tune every element of an online store, making it more effective in attracting visitors, converting them into customers, and maximizing revenue.
Gartner uses the following market definitions: Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement. Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.