An AI GTM (Go-To-Market) platform is a technology solution that leverages artificial intelligence to streamline, optimize, and automate the processes involved in launching and scaling products or services in the market. These platforms are designed to support marketing, sales, and customer success teams by providing data-driven insights and automation across the entire GTM lifecycle. These platforms boost efficiency by automating repetitive tasks and delivering personalized customer experiences at scale. They offer seamless integration with tools like CRMs and marketing automation systems, enabling smooth workflows. They use AI to automate outreach and generate personalized content at scale, freeing teams for strategic tasks.
Gartner defines the generative AI (GenAI) knowledge management apps/general productivity submarket as technologies that enable companies to better retrieve and contextualize information and insight from their knowledge bases, including enterprise AI search, conversational AI platforms, and productivity tools for communications and content development.