Cordial is present in 3 markets with 3 products. Cordial has 56 reviews with an overall average rating of 4.6.
Customer Data Platforms
Customer data platforms (CDPs) are software applications that support customer experience use cases by unifying a company’s customer data from marketing, sales, service, commerce and other sources. CDPs unify customer data to facilitate its output to coordinate profiles between cross-functional systems, create segments and/or audience targets, optimize offers and/or decisions, and inform analysis while distributing insights that create triggers for other experiences.
Cordial has 1 product in Customer Data Platforms market
Email Marketing
Gartner defines email marketing as the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel. Email marketing helps marketers deliver information to their audiences after obtaining an email address. This can take the form of product or service updates, new promotions, transaction updates and more. As a relatively inexpensive method for communicating at scale with contacts, email provides value for different use cases across the full customer-engagement life span. Email is the most effective channel for several marketing objectives, including demand generation, conversion to sales, and customer loyalty and advocacy.
Cordial has 1 product in Email Marketing market
Multichannel Marketing Hubs
Gartner defines multichannel marketing hubs (MMHs) as software applications, primarily delivered as SaaS, that orchestrate personalized campaigns and event-driven customer journeys across marketing channels. These applications leverage customer data, predictive models and real-time insights to optimize the timing, channel and content of interactions. MMHs apply advanced analytics, AI and prescriptive intelligence to help marketing and technical teams manage the end-to-end life cycle of customer journeys. Although MMHs overlap with customer data platforms (CDPs) and personalization engines, their primary focus is enabling marketing users to manage large-scale consumer interactions, particularly in owned media channels such as email and app push. Multichannel marketing hubs empower marketers to deliver personalized media and orchestrate customer journeys, thus driving revenue, engagement and loyalty. These SaaS applications unify customer data, predictive insights and real-time decision making to optimize interactions across digital channels. MMHs enable multidisciplinary teams to manage campaigns and event-driven journeys via advanced analytics, artificial intelligence/machine learning (AI/ML) and prescriptive intelligence.
Cordial has 1 product in Multichannel Marketing Hubs market