Creatio is present in 9 markets with 10 products. Creatio has 370 reviews with an overall average rating of 4.7.
B2B Marketing Automation Platforms
Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance. B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and buying teams across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
Creatio has 1 product in B2B Marketing Automation Platforms market
Business Process Automation Tools
Gartner defines business process automation (BPA) tools as software that enables the design, execution and monitoring of business processes involving diverse sets of systems and humans. BPA tools provide an environment for developing, running and monitoring business processes that incorporate process models (and other business, decision and data models) enabling automation of business operations. BPA tools play a crucial role in streamlining business processes, thereby increasing efficiency, reducing human error and enabling better decision making across various functions and industries.
Creatio has 1 product in Business Process Automation Tools market
CRM Customer Engagement Center
Gartner defines the CRM customer engagement center (CEC) as a cohesive set of software built around core case management tools, dedicated to providing customer service and support by engaging with customers, and intelligently orchestrating the processes, data, systems, and resources of an organization.
Creatio has 1 product in CRM Customer Engagement Center market
CRM in Life Sciences
Life sciences customer relationship management (CRM) is a set of technologies and systems purpose-built for pharmaceutical, biotechnology, medical device and diagnostics organizations to enable compliant engagement across the entire customer life cycle. The main function of CRM is to enable and support key business activities, including nurturing relationships, delivering educational and promotional content and influencing demand with healthcare providers (HCPs), key opinion leaders (KOLs), payers and other medical stakeholders. CRM supports industry-specific use cases, including salesforce automation, omnichannel marketing campaign orchestration, medical information and scientific exchange, KOL relationship development, market access and strategic value planning, promotional tactics execution and regulatory compliance tracking.
Creatio has 1 product in CRM in Life Sciences market
Enterprise Low-Code Application Platforms
Gartner defines enterprise low-code application platforms (LCAPs) as software platforms for the accelerated development and maintenance of applications, using model-driven development tools, generative AI and prebuilt component catalogs for the entire application’s technology stack. Enterprise LCAP features include support for the collaborative development of all application components; runtime environments for high performance, availability and scalability of applications; and application deployment and monitoring with detailed usage insights. Enterprise LCAP platforms feature governance controls and insights, self-service capabilities, APIs for integration with external DevOps tooling, success management with exhaustive technical documentation, training programs and a comprehensive global partner network. Enterprise LCAPs provide the foundation for developing a wide range of applications and application components with distributed data architectures, including complex multimodal front ends, business workflows, agentic AI and integration capabilities. The enterprise LCAP market is closely related to the citizen application development platform (CADP) market, as they both aim to address the use cases listed below. However, they are distinctively different in terms of the target audience and complexity of the applications built on the platform.
Creatio has 1 product in Enterprise Low-Code Application Platforms market
Healthcare Customer Relationship Management (CRM)
Healthcare customer relationship management (CRM) is the set of technologies or systems that enable and support a variety of relationships by planning, tracking, recording and facilitating moments of engagement across the entire customer life cycle. While the main function of CRM is supporting relationships, the solutions support a diverse set of stakeholders and breadth of use cases for payers and providers. These use cases include sales and marketing, member and patient engagement, provider network management, support and service, and administrative operations. CRM technologies play a critical role in any healthcare payer and provider organization’s ability to execute on consumer (member, patient, provider) engagement and experience strategies, and are a fundamental part of an application portfolio and architecture. That said, CRM, in general, can be complex, and CRM for healthcare payers and providers is even more unique when compared to any other industry. This is because healthcare journeys are long, complex and highly individualized, and no two journeys are likely to be identical. Given this complexity, and the ecosystem that surrounds and supports each journey, CRM needs and capabilities vary greatly across a multitude of use cases — and your CRM strategy must reflect this.
Creatio has 1 product in Healthcare Customer Relationship Management (CRM) market
Partner Relationship Management Applications
As business processes become increasingly advanced, providers are creating reliable partnerships to scale profitable and growing markets in the PRM industry. Providers that have a large number of partnerships need assistance to reduce the administration complexities caused when working with each other. Hence, PRM software can play a vital role in reducing these business complexities. Partner relationship management (PRM) applications market as a set of tools used by providers to interact with their indirect channel partners on a one-to-one and one-to-many basis. PRM tools enhance communication, facilitate training, and support partner sales and marketing activities. PRM applications are used to help providers scale their partner programs and improve partner experience. PRM applications help organizations to simplify and integrate the process of working with partners, thereby providing partners with resources and efficient communication to increase sales on an organization’s behalf. PRM applications streamline both the management distribution and deal registrations to help reduce costs and labor involved. In parallel, they increase partner satisfaction and reduce channel conflicts.
Creatio has 2 products in Partner Relationship Management Applications market
RevOps Enablement Suites
Revenue operations (RevOps) enablement suites enable an end-to-end operating model based on shared data, observability and workflow across marketing, selling and customer support functions with the primary aim of accelerating predictable revenue growth across the entire customer life cycle. Key capabilities include prospect/customer relationship management, revenue-generating opportunity tracking, and customer experience programs and services. These suites unify marketing, sales and customer service in one platform, aligning the company with centralized processes, shared data and continuous customer engagement, all focused on revenue generation. All client-facing and revenue-generating resources can leverage RevOps enablement suites, which are typically delivered as SaaS. RevOps enablement suites are all-in-one solutions that integrate marketing, sales and customer service, offering startups and early-stage tech providers a ready-made platform for predictable revenue outcomes. Such revenue technology (RevTech) solutions allow companies to have a communal data-first approach across customer-facing and revenue-generating individuals and groups within the company. In addition, they allow companies to streamline their operations, implement cross-team collaboration and establish a continuous customer engagement (CCE) approach through the entire customer life cycle. This allows time-saving automation, the implementation of artificial intelligence (AI) and generative AI (GenAI) to improve revenue and scale internal operations at lower costs. It also prevents the creation of silos in the business and unnecessary handoff points, and increases the opportunity for performance improvement feedback loops.
Creatio has 1 product in RevOps Enablement Suites market
Sales Force Automation Platforms
Sales force automation (SFA) platforms are AI-enhanced tools that streamline sales tasks, helping teams manage buyer interactions across various channels. By using AI, these platforms optimize sales activities with advanced analytics and actionable insights, improving contact, pipeline and opportunity management. AI features like machine learning and natural language processing enable platforms to predict customer needs, personalize strategies and guide sellers through complex processes. AI-driven tools aid in forecasting and decision making, allowing teams to anticipate market trends and customer behaviors. SFA platforms enhance the user experience for sellers, ensuring scalability and facilitating seamless buyer-seller interactions and shared customer experiences, and providing leaders with visibility. SFA is a foundational sales platform implemented to automate and augment an organization’s core sales processes while utilizing AI and advanced analytics. It enhances the seller’s ability to engage with customers on all interaction touchpoints and devices. It not only optimizes sales-relevant tasks but also provides actionable next best actions for improved sales contact, pipeline and opportunity management.
Creatio has 1 product in Sales Force Automation Platforms market