Gartner defines Social Monitoring and Analytics as the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. These solutions are different from social marketing management tools that may include social analytics capabilities as part of a broader platform, which also include capabilities for content publishing, distribution, and engagement and customer service capabilities. Social Monitoring and Analytics vendors enable users to monitor and analyze conversations happening on social media about their brand, competition industry, and topics relevant to their target customer segments. These tools collect data from various online sources and help users analyze themes, sentiment and perceptions