Criteo is present in 2 markets with 3 products. Criteo has 103 reviews with an overall average rating of 4.3.
Ad Tech Platforms (Transitioning to Advertising Platforms)
Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.
Criteo has 2 products in Ad Tech Platforms (Transitioning to Advertising Platforms) market
Retail Media Networks
Gartner defines retail media networks as packaged retail website search, display, app, in-store assets and other digital advertising opportunities (e.g., ad impressions) that are sold to brands and advertisers. Retailers leverage media networks to execute their unified retail commerce strategy and to develop new lines of revenue, while advertisers aim to increase their exposure to and influence the behavior of retail shoppers at or near the final point of purchase.
Criteo has 1 product in Retail Media Networks market