Augmented analytics uses AI to automate analytics workflows in platforms, contextualizing user interfaces with automated insights, generative storytelling explanations and collaborative exploration. Driven by machine learning (ML) and generative AI, augmented analytics enables natural language queries and personalized analytics catalogs. It democratizes advanced analytics with augmented data ingestion, data preparation, analytics content and DSML model development. It also curbs human biases and accelerates insights for diverse users.