Gartner defines configure, price and quote (CPQ) applications as software that enables sales organizations to automate and optimize the creation of quotes and capture of orders. A CPQ application is a sales tool that captures the new goods and services a customer wants to buy or the changes a customer wants to make to existing goods and services. While generally focused on assisted sales channels, CPQ capabilities such as product configuration and pricing must be shared with the self-service commerce channel. The new purchases and changes must be priced, and a binding contract must be formed with the customer before sending an order to downstream fulfillment systems.
Gartner defines digital sales rooms (DSRs) as private, persistent microsites that connect buying and selling teams — facilitating and improving engagement, throughout the customer journey. DSRs combine content, commerce and planning tools to support both self-serve and seller-led interactions, which are often siloed in traditional channels. By centralizing engagement, DSRs enable sales teams to deliver personalized insights and streamline the buying process for all stakeholders.