Gartner defines communications platform as a service (CPaaS) as a cloud-based platform used by developers, the IT team and other nontechnical business roles to build an array of communications-related capabilities using APIs, SDKs, documentation and no-code/low-code visual builders. The CPaaS tools facilitate access to multiple communications channels spanning voice, SMS, email, messaging apps, video and conversational capabilities, along with security. The purpose of CPaaS is to enable enterprises to improve communications workflows by providing simplified access to multiple communications capabilities. CPaaS enables enterprises to shorten time to market for new products and services, personalize communications, and orchestrate customer journeys across multiple channels. It delivers digital engagement and operationalizes customer experience, while also driving business efficiencies at scale with digital service delivery. It is modular/composable in design and can expand from initial single use cases to many others as additional business units learn of its value.
The global enterprise mobile service market includes offerings that meet domestic and international mobile services requirements for organizations with more than 1,000 employees. This market includes mobile services for voice, messaging and data access for enterprise-grade applications. It covers 2G, 3G (see Note 1), 4G and 5G services used via basic phones and smartphones, cellular-enabled tablets and laptops, and mobile hot spots. Additional capabilities may include managed mobility solutions.
Gartner defines global WAN services as points-of-presence (POP)-based services supporting multiregional corporate networks. Service providers own and operate their own global core networks and sell directly to the client. Services include transport-centric/unmanaged, managed, and co-managed network services, or network as a service via a monthly fixed or usage-based fee model. These services are measurable and consumable through customer-facing web portals and programmable APIs. Global WAN services consist of backbone network transport and last-mile access connections, providing connectivity to individual enterprise sites such as large offices or remote branches. WAN service providers are also offering more transformational capabilities, such as cloud fabrics and enhanced visibility enabled by the underlay service network, and adding more network-based security functions to their offerings. Ancillary services such as cloud interconnects, managed SD-WAN and secure access service edge (SASE) are now commonly offered. Gartner also sees providers increasingly investing in AI and automation to support more service processes across the WAN service life cycle, from network design to service assurance.
Gartner defines managed IoT connectivity services as a market that enables secured connectivity, data collection, analysis and additional decision services. Managed IoT connectivity services are delivered fully managed, including dedicated help desk and project and service management capabilities, although hybrid managed and self-managed could also apply as delivery models. Self-managed is delivered through a self-service IoT connectivity management portal, including Level 2 and Level 3 back-office support. Internet of Things (IoT) devices can use various connectivity technologies. Connections can be cellular (2G, 3G, 4G/LTE and 5G); satellite, low-power wide-area (LPWA) networks (3GPP and non-3GPP); and managed field-area networks (FANs). Managed IoT connectivity services also enable organizations to securely collect, analyze and interact with data streams, therefore providing businesses with the ability to monitor, manage and control (manually and through automation) assets associated with business processes. This includes connected consumer, commercial or industrial products. Additionally, managed IoT connectivity services may encompass integrated and managed IT infrastructure and systems, operational technology (OT) infrastructure and systems, software, network services (connectivity), and IT services. Managed IoT connectivity services are a solution element within the broader solution sets of digital businesses and OT systems in enterprise environments.