Feature management provides the capability of controlling the release, visibility, and behavior of software features in real time without changing the underlying code. It allows teams to manage the user experience more safely and flexibly by using feature flags to turn features on or off dynamically. With capabilities like gradual rollouts, teams can introduce features to a subset of users—based on geography, user type, or other criteria—before a full release. It also enables A/B testing, where different versions of a feature are tested with different user groups to measure impact and optimize performance. This approach supports faster delivery, reduces risk, and allows experimentation in production environments. Feature management is commonly used by developers, product managers, QA engineers, and DevOps teams to improve release control, user experience, and deployment safety.