Gartner defines contact center as a service (CCaaS) as solutions offering SaaS-based applications that enable customer service departments to manage multichannel customer interactions holistically from both a customer-experience and employee-experience perspective. CCaaS is a key technology platform used to support the customer service experience, whether it be self-service or assisted by customer service representatives. All organizations need to offer customer assistance. The preference is for remote support via voice and digital channels over physical presence in offices and stores, though it is common for organizations to offer multiple options. The ambition is for customers to self-serve assistance, through web portals or chatbots. But it is also recognized that complex issues still need the support of employees. CCaaS technology is instrumental in orchestrating both self- and assisted-service engagement with customers. The technology can also manage the quality of engagement between the customer and the customer service representative, recognizing that premium customer experiences are achieved through premium employee experiences.
Meeting solutions are real-time communication services with their associated devices that support live interactions between participants for internal and external collaboration, presentations, learning, training sessions and webinars. Meeting solutions power diverse use cases, such as one-on-one meetings, remote sales engagements, board meetings, telehealth sessions, remote banking and consulting services, to name just a few. Meeting solutions enable rich information sharing and interaction by combining audio and video, in-meeting chat, content and screen sharing, and visual collaboration and whiteboarding.
Sales AI assistants are Generative AI applications designed to streamline the daily workflows of sales teams. These highly customizable applications enhance existing sales technology investments by providing an AI-powered user experience that mirrors chat collaboration with a teammate, assisting sales professionals in their daily activities and decision-making. By automating mundane activities like sending follow-ups, scheduling meetings, and data entry, Sales AI assistants free up representatives' time to focus on more strategic tasks such as building relationships and closing deals in the pipeline. They also deliver insight by analyzing vast amounts of data and integrating with CRM systems to identify the right prospect, predict customer behavior, and provide personalized recommendations. This enables sales teams to prioritize high-value opportunities and improve their overall efficiency. Sales AI assistants are configurable to different sales roles, including individual contributor roles (e.g., account managers vs. account executives) and leadership levels (e.g., regional VP vs. chief sales officer). By combining efficiency, scalability, and data-driven insight, these assistants are transforming modern sales operations—fostering deeper customer engagement and accelerating business outcomes.
Gartner defines unified communications as a service (UCaaS) as a multitenant, subscription-based service that is cloud-delivered. It provides business telephony features; public switched telephone network (PSTN) connectivity that enables inbound and/or outbound external calling; and collaboration features, such as messaging and meetings. UCaaS services can be consumed by end users with traditional handsets, desktop clients, web clients, meeting room systems and mobile apps. UCaaS is used by organizations to securely communicate and collaborate — both internally and externally. It includes telephony, messaging and meetings. UCaaS providers may offer variations of each of the three core modes of communication and also offer a range of cloud contact center functionalities, either self-developed or through integration/partnerships with cloud contact center specialists. Gartner’s definition of meetings for the UCaaS market mostly focuses on the capabilities for internal collaboration, work from home and external presentation meeting use cases. Other specialized use cases — such as webinar, remote support, distance learning and training — are often available from UCaaS offerings, but are not mandatory for inclusion in this research. These use cases are part of a separate market defined by Gartner (the meeting solutions market).