Consent and preference management (CPM) platforms support all aspects of collecting, consolidating, synchronizing and applying end-user choices about personal data. The intent is to extend visibility and control to data subjects, enabling them to self-determine how much of their data to expose, to whom and for what purpose. For organizations, CPM platforms provide a strong foundation for compliance-backed data usage, with detailed tracking and auditability. They contribute to a solid consent program, making data monetization easier and more profitable. CPM platforms are delivered via software. Central to most privacy laws is the challenge of giving users clarity around — and control over — their personal data. CPM platforms address this challenge by handling collection, consolidation, synchronization and usage of end-user choices. They empower data subjects with self-determination, enabling them to control how much personal data to expose, to whom and for what purpose. For organizations, CPM platforms provide a strong foundation for compliance-backed data usage, with detailed tracking and auditability. In more fundamental terms, CPM platforms contribute to a solid consent program, making data monetization easier and more profitable.