Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account discovery and selection, planning, engagement and reporting. ABM platforms enable the creation of target account lists by unifying first- and third-party data. In addition, they may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement using a mix of native capabilities and integrations.
Data and Analytics refers to products and services that enable organizations to collect, integrate, analyze, and act on data to drive informed decision-making and business outcomes. This category includes markets that focus on empowering enterprises to manage data pipelines, ensure data quality and governance, extract insights through advanced analytics, and machine learning across structured and unstructured data environments.
Finance refers to the products and services that support the planning, management, analysis, and optimization of financial operations across enterprises and financial institutions. This category includes markets that support core accounting, financial planning, treasury, tax, audit, compliance, investment management, and digital banking—enabling organizations to maintain financial integrity and ensure regulatory compliance.
Revenue data solutions (RDS) provide proprietary, third-party and AI/ML-driven customer data to commercial teams. They make this data accessible as a stand-alone offering and/or through a SaaS product for integration into various technologies across the revenue tech stack. Data-driven commercial teams rely on RDS’ actionable context and guidance to prioritize and engage buyers. RDS solutions are used across functions to facilitate scoring, planning, business analytics and data management.
Gartner defines supplier risk management solutions as advanced technology platforms that facilitate comprehensive supplier risk management activities. These platforms not only aid in the identification and continuous monitoring of potential risks, such as financial instability, geopolitical concerns, and compliance challenges, but also enable a thorough analysis of their holistic impact. Furthermore, they support the coordination of both operational and strategic responses to mitigate these risks effectively across the entire supply ecosystem. Supplier risk management solutions empower supply chain and procurement organizations to effectively address both foreseeable and unforeseen disruptions, such as those arising from geopolitical tensions or extreme weather events. These solutions ensure regulatory compliance. These solutions optimize supplier performance management. These solutions mitigate financial risks. These solutions enhance sustainability and environmental, social, and governance (ESG) initiatives. Additionally, they bolster business continuity measures. They provide foresight into capacity fluctuations, thereby safeguarding the supply chain’s integrity and resilience. By leveraging AI, advanced analytics, and real-time data, supplier risk management systems provide a comprehensive framework for identifying, assessing, and managing risks. This proactive use of technology not only minimizes potential disruptions but also enhances overall supply chain agility and responsiveness. Supplier risk management and third-party risk management (TPRM) are distinct concepts within the broader risk management framework. While supplier risk management focuses primarily on the direct relationships and dependencies between an organization and its suppliers, TPRM encompasses a more extensive array of external entities. TPRM includes regulators. TPRM includes subcontracted service providers. TPRM includes various other partners. TPRM extends beyond mere arm’s-length relationships, addressing a comprehensive spectrum of interactions and dependencies. Moreover, TPRM generally does not directly correlate real-world events with their potential impacts on the supply chain, thereby necessitating a more holistic and integrated approach to risk assessment and mitigation. In other words, TPRM tools detect risks and impacts but do not utilize this information across the full supplier network to understand the wider supply chain implications.