Dun & Bradstreet is present in 3 markets with 5 products. Dun & Bradstreet has 133 reviews with an overall average rating of 4.
Account-Based Marketing Platforms
Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account selection, planning, engagement and reporting. Platforms enable the creation of target account lists by unifying first- and third-party data. In addition, platforms may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement, using a mix of native capabilities and integrations. ABM platforms help B2B marketers and sellers to create a set of target accounts and engage buying team members with relevant outreach and content to help buyers explore and evaluate their solutions. To support this effort, ABM platforms offer capabilities to engage audiences by activating channels such as: Display advertising and retargeting Social advertising Email Personalized webpages Sales engagement
Dun & Bradstreet has 1 product in Account-Based Marketing Platforms market
Data and Analytics - Others
Reviews for 'Data and Analytics - Others'
Dun & Bradstreet has 2 products in Data and Analytics - Others market
Revenue Data Solutions
Revenue data solutions (RDS) provide proprietary, third-party and AI/ML-driven customer data to commercial teams. They make this data accessible as a stand-alone offering and/or through a SaaS product for integration into various technologies across the revenue tech stack. Data-driven commercial teams rely on RDS’ actionable context and guidance to prioritize and engage buyers. RDS solutions are used across functions to facilitate scoring, planning, business analytics and data management.
Dun & Bradstreet has 2 products in Revenue Data Solutions market