Analytics and business intelligence platforms — enabled by IT and augmented by AI — empower users to model, analyze and share data. Analytics and business intelligence (ABI) platforms enable organizations to understand their data. For example, what are the dimensions of their data — such as product, customer, time, and geography? People need to be able to ask questions about their data (e.g., which customers are likely to churn? Which salespeople are not reaching their quotas?). They need to be able to create measures from their data, such as on-time delivery, accidents in the workplace and customer or employee satisfaction. Organizations need to blend modeled and nonmodeled data to create new data pipelines that can be explored to find anomalies and other insights. ABI platforms make all of this possible.
Data virtualization technology is based on the execution of distributed data management processing, primarily for queries, against multiple heterogeneous data sources, and federation of query results into virtual views. This is followed by the consumption of these virtual views by applications, query/reporting tools, message-oriented middleware or other data management infrastructure components. Data virtualization can be used to create virtualized and integrated views of data in-memory, rather than executing data movement and physically storing integrated views in a target data structure. It provides a layer of abstraction above the physical implementation of data, to simplify querying logic.