Candidate Relationship Management (CRM) Software includes marketing tools for building talent pools, nurturing prospects, social marketing, and attracting passive candidates. These tools create talent pools by tracking candidates, prioritizing pipelines, and engaging candidates through marketing campaigns. These often include a range of features such as customizable career sites, branded landing pages, content management libraries, AI-powered chatbots for candidate interaction, and tools for hosting or managing virtual recruiting events. This software helps organizations engage talent, streamline hiring, and build a pipeline ready for future roles. Users include recruiters, talent acquisition teams, HR professionals, hiring managers, and staffing agencies who manage and engage with current and potential candidates.
A talent management (TM) suite is an integrated set of modules that supports an organization’s need to plan, attract, develop, reward, engage and retain talent. The modules offer functionality that includes the areas of workforce planning, recruiting and onboarding, performance appraisal, goal management, learning management, competency management, career development, succession and compensation. The functional modules align with the key human capital management (HCM) processes of: • Plan to source • Acquire to onboard • Perform to reward • Assess to develop A boost to demand in the TM suite market has resulted from the delivery of functionality to improve workforce engagement and collaboration. Further, growing demand for greater analytical capabilities and predictive insights to improve decision making in relation to workforce actions has improved the market’s general health.