Epsilon is present in 4 markets with 4 products. Epsilon has 20 reviews with an overall average rating of 4.3.
Ad Tech Platforms
Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.
Epsilon has 1 product in Ad Tech Platforms market
Customer Data Platforms
Customer data platforms (CDPs) are software applications that support customer experience use cases by unifying a company’s customer data from marketing, sales, service, commerce and other sources. CDPs unify customer data to facilitate its output to coordinate profiles between cross-functional systems, create segments and/or audience targets, optimize offers and/or decisions, and inform analysis while distributing insights that create triggers for other experiences.
Epsilon has 1 product in Customer Data Platforms market
Email Marketing
Gartner defines email marketing as the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel. Email marketing helps marketers deliver information to their audiences after obtaining an email address. This can take the form of product or service updates, new promotions, transaction updates and more. As a relatively inexpensive method for communicating at scale with contacts, email provides value for different use cases across the full customer-engagement life span. Email is the most effective channel for several marketing objectives, including demand generation, conversion to sales, and customer loyalty and advocacy.
Epsilon has 1 product in Email Marketing market
Retail Media Networks
Gartner defines retail media networks as packaged retail website search, display, app, in-store assets and other digital advertising opportunities (e.g., ad impressions) that are sold to brands and advertisers. Retailers leverage media networks to execute their unified retail commerce strategy and to develop new lines of revenue, while advertisers aim to increase their exposure to and influence the behavior of retail shoppers at or near the final point of purchase.
Epsilon has 1 product in Retail Media Networks market