Epsilon is present in 4 markets with 4 products. Epsilon has 20 reviews with an overall average rating of 4.3.
Ad Tech Platforms
Advertising technology (ad tech platforms) help digital marketing leaders plan, buy and manage digital advertising campaigns across channels including but not limited to: display, video, streaming TV and audio, mobile, social and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents; this definition focuses exclusively on the buy side.
Epsilon has 1 product in Ad Tech Platforms market
Customer Data Platforms
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time. The purpose of a CDP is to centralize data collection and unify customer data from disparate sources into profiles. CDPs enable marketers to create and manage segments and push those segments to priority channels without requiring coding or use of advanced querying techniques. While CDPs originated to serve marketing use cases, interest from data management roles, IT and other customer-facing roles (e.g. sales, service and support) is on the rise. Digital marketing leaders have long used a variety of systems to design, orchestrate and measure multichannel campaigns. While many of those systems also manage customer-level data and audiences for targeting, they do so in a way that makes both data governance and orchestration across channels (and across competitive vendor solutions) a challenge. CDPs aim to address that challenge by collecting and unifying disparate customer data in a centralized location accessible to marketers. The CDP is not a substitute for an enterprise’s master data management, but it can ensure that customer profile data, transactional events and analytic attributes are available to marketing when needed for real-time interactions.
Epsilon has 1 product in Customer Data Platforms market
Email Marketing
Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.
Epsilon has 1 product in Email Marketing market
Retail Media Networks
Gartner defines retail media networks as packaged retail website search, display, app, in-store assets and other digital advertising opportunities (e.g., ad impressions) that are sold to brands and advertisers. Retailers leverage media networks to execute their unified retail commerce strategy and to develop new lines of revenue, while advertisers aim to increase their exposure to and influence the behavior of retail shoppers at or near the final point of purchase. RMNs offer retailers supplemental revenue from their owned digital and physical assets and datasets. RMNs let companies buy branding and conversion-oriented ads at or near the final point of purchase — which stands out as its unique selling proposition. Retailers build RMNs to aggregate audiences of shoppers across commerce websites, apps, and digital assets in physical stores into media opportunities for advertisers. These media opportunities, including search listing ads, product ads (display and video) and audio, are purchased by advertisers through direct insertion orders or digital buying methods like programmatic real-time auctions. Marketing and technology leaders at retailers develop these advertising exchange capabilities internally or partner with ad technology platforms, such as with demand- and supply-side partners, to offer their media for sale in a scalable and cost-efficient way. In addition to their value as media opportunities, retailers can assemble these audiences into valuable data segments by historical browsing and purchase behavior, which can be used to improve both on-site personalization and targeting.
Epsilon has 1 product in Retail Media Networks market