Analytics and business intelligence platforms — enabled by IT and augmented by AI — empower users to model, analyze and share data. Analytics and business intelligence (ABI) platforms enable organizations to understand their data. For example, what are the dimensions of their data — such as product, customer, time, and geography? People need to be able to ask questions about their data (e.g., which customers are likely to churn? Which salespeople are not reaching their quotas?). They need to be able to create measures from their data, such as on-time delivery, accidents in the workplace and customer or employee satisfaction. Organizations need to blend modeled and nonmodeled data to create new data pipelines that can be explored to find anomalies and other insights. ABI platforms make all of this possible.
'Application integration platforms enable independently designed applications, apps and services to work together. Key capabilities of application integration technologies include: • Communication functionality that reliably moves messages/data among endpoints. • Support for fundamental web and web services standards. • Functionality that dynamically binds consumer and provider endpoints. • Message validation, mapping, transformation and enrichment. • Orchestration. • Support for multiple interaction patterns, content-based routing and typed messages.
The data integration tools market comprises stand-alone software products that allow organizations to combine data from multiple sources, including performing tasks related to data access, transformation, enrichment and delivery. Data integration tools enable use cases such as data engineering, operational data integration, delivering modern data architectures, and enabling less-technical data integration. Data integration tools are procured by data and analytics (D&A) leaders and their teams for use by data engineers or less-technical users, such as business analysts or data scientists. These products are consumed as SaaS or deployed on-premises, in public or private cloud, or in hybrid configurations.