Gartner defines a mobile application management (MAM) tool as an on-premises or SaaS tool specifically designed for the license management, distribution, securing and life cycle management of apps for mobile device platforms. Thus, MAM tools provide integration with public app store payment and licensing mechanisms (such as Apple's Volume Purchase Program [VPP]), an enterprise app store, and the ability to set policies related to security, usage and ongoing management for apps or groups of apps. At minimum, a MAM product supports native and HTML 5 apps. Many also support a variety of popular hybrid app architectures, which may be highly desirable based on a particular client's needs.
Gartner defines a unified endpoint management (UEM) tool as a software-based tool that provides agent and agentless management of computers and mobile devices through a single console. Modern UEM tools: Provide a user-centric view of devices across device platforms; Offer agent and/or agentless management through native Windows endpoint, macOS, Linux and Chrome OS controls. Offer agentless mobile management through native Apple iOS/iPad OS and Google Android controls; Aggregate telemetry and signals from identities, apps, connectivity and devices to inform policy and related actions; Aggregate and analyze technology performance and employee experience data; Integrate with identity, security and remote access tools to support zero-trust access and contextual authentication, vulnerability, policy, and configuration and data management; Manage nontraditional devices, including Internet of Things (IoT) devices, wearables and rugged handhelds.