Artificial Intelligence (AI) refers to products and services that enable machines to perform tasks typically requiring human intelligence—such as learning, reasoning, problem-solving, perception, and language understanding. This category includes markets that focus on helping organizations build, deploy, and scale intelligent systems, utilizing AI across multiple industries through technologies like machine learning, natural language processing, computer vision, and generative AI.
Gartner defines the CRM customer engagement center (CEC) as a cohesive set of software built around core case management tools, dedicated to providing customer service and support by engaging with customers, and intelligently orchestrating the processes, data, systems, and resources of an organization. CRM CEC is a key software platform used in delivering end-to-end customer service and support experiences. It enables customers to engage and interact with an organization as well as for the organization to orchestrate its internal and external processes and resources to fulfill the customer’s expected outcome.