Higher education alumni advancement platforms support activities related to alumni and donor relations, communications, marketing, and fundraising. The functionality is often quite broad, as it includes system of record (SOR) back-office functions (i.e., demographic records and gift processing); system-of-engagement functions (i.e., alumni networking and communication between the institution and constituents [e.g., graduates, donors, stewards, parents, community members]) and analytics functions (i.e., campaign ROI analysis and donor giving propensity scores. Higher education alumni advancement platforms play a crucial role in managing communication, engagement and fundraising activities. They significantly contribute to the enduring success and sustainability of educational institutions by cultivating strong relationships within an efficient and streamlined framework.