4.0
1 Review (All time)
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Fanplayr is present in 1 market with 1 product. Fanplayr has 1 review with an overall average rating of 4.

Personalization Engines

Gartner defines personalization engines as technology that enables marketing professionals to identify, set up, conduct and measure the optimum experience for an individual based on knowledge about them, their intent and context. Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases: marketing, digital commerce, and service and support.

Fanplayr has 1 product in Personalization Engines market