RAMAs support unified commerce processes that are critical to the selection of products presented to the customer in line with their needs. RAMA Market focuses on the functional “footprint” covering the high-level functions of advanced assortment planning within the category management processes for long life cycle products. The RAMA market covered here is targeted to multichannel retailers companies (retailers with stores, online, mobile and other touchpoints). Specifically included are Tier 1 retailers (those with annual retail revenue greater than $3 billion).