4.4
5 Reviews (All time)
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FirstHive is present in 1 market with 1 product. FirstHive has 5 reviews with an overall average rating of 4.4.

Customer Data Platforms

Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.

FirstHive has 1 product in Customer Data Platforms market