Analytics and business intelligence (ABI) platforms prepare, model, analyze and visualize data to support decision making. They deliver insights through AI-powered conversational experiences, interactive dashboards and classic reporting. They support collaboration between business and technical users for defining the dimensions, measures and business rules used to create and maintain semantic models. The platforms provide functionality for agentic analytics, where AI agents coordinate tasks across the data-to-insight workflow to automate insight delivery under governance and audit controls. Analytics and business intelligence platforms integrate data from multiple sources, such as databases, spreadsheets, cloud services and external data feeds, to provide a unified view of data, breaking down silos and transforming raw data into meaningful insights. They also allow users to clean, transform and prepare data for analysis, in addition to creating data models that define relationships between different data entities.
Data and Analytics refers to products and services that enable organizations to collect, integrate, analyze, and act on data to drive informed decision-making and business outcomes. This category includes markets that focus on empowering enterprises to manage data pipelines, ensure data quality and governance, extract insights through advanced analytics, and machine learning across structured and unstructured data environments.