Customer success management (CSM) platforms are SaaS solutions typically used by B2B organizations selling subscription-based solutions to guide life cycle interactions and provide visibility into account health. CSM platforms help customer success and account-facing teams to achieve customer retention and growth objectives. They provide the ability to define and execute playbooks, and automate customer outreach based on triggers or specific journey stages. Using data collected from customer success teams and ingested from other internal systems, these platforms can provide customer health alerts and can suggest or even automate next best actions.
Gartner uses the following market definitions: Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement. Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.