Revenue data solutions (RDS) provide proprietary, third-party and AI/ML-driven customer data to commercial teams. They make this data accessible as a stand-alone offering and/or through a SaaS product for integration into various technologies across the revenue tech stack. Data-driven commercial teams rely on RDS’ actionable context and guidance to prioritize and engage buyers. RDS solutions are used across functions to facilitate scoring, planning, business analytics and data management.
Revenue intelligence platforms are third-party solutions that enhance the activity management, deal insights and pipeline analytics offered by sales force automation (SFA) platforms. Predominantly used by B2B sales organizations, revenue intelligence platforms facilitate the capture of sales interactions and coach sellers to quickly anticipate buyers’ needs. They use AI/ML technology to amplify the value of commercial data, accelerate sales cycles and provide better visibility and insights on pipeline performance.