Gupshup is present in 3 markets with 3 products. Gupshup has 22 reviews with an overall average rating of 4.2.
Communications Platform as a Service
Gartner defines communications platform as a service (CPaaS) as a cloud-based platform that enables businesses to embed a range of communications capabilities into applications over channels such as voice, SMS, email, messaging apps, and video. They also provide conversational capabilities, security, authentication, and automation. CPaaS delivers omnichannel, programmable experiences to enhance digital customer engagement. In 2026 and beyond, CPaaS aims to offer deeper capabilities, such as customer journey analytics, automation, personalization, and omnichannel engagement driven by AI and 5G. The purpose of CPaaS is to enable enterprises to enhance their communication workflows by providing simplified access to multiple communication capabilities without requiring the complex architectures typically needed to leverage these channels. CPaaS enables enterprises to shorten the time to market for new products and services, personalize communications, and orchestrate customer journeys across multiple channels. It delivers digital engagement and operationalizes customer experience, while also driving business efficiencies at scale with digital service delivery. It is modular/composable in design and can expand from initial single use cases to many others as additional business units learn of its value.
Gupshup has 1 product in Communications Platform as a Service market
Conversational AI Platforms
Gartner defines conversational AI platforms (CAIPs) as platforms primarily used for developing applications simulating human conversation across multiple channels and on a mix of modalities such as text, voice and visual content. CAIPs leverage a composition of AI techniques, including classic natural language processing (NLP), and generative AI (GenAI) and agentic AI architectures. To support the building of conversational applications, CAIPs principally provide low-code and no-code coding options. Application areas include AI assistants and conversational AI agents. Conversational AI platforms are designed to address the increasing demand for organizations to efficiently build, deploy and manage AI-driven conversational systems at scale, addressing the requirements of both employee experience and customer experience use cases. While they may offer some predefined AI assistants or AI agents that can be modified, the primary focus of a CAIP is to equip organizations with tools for building customized conversational AI applications. CAIPs typically embed specialized, dedicated and feature-rich tooling for language-specific NLP and multimodal interactions, as well as conversational flow building and analytics. By offering a unified environment that supports low-code and no-code development — and, in some cases, extends to pro-code and GenAI-assisted options — CAIPs empower technically savvy business users, including citizen developers, to create and orchestrate both customer-facing and internal AI assistants and conversational agents. Unlike AI engineering environments, which primarily serve AI engineers, software developers and data scientists, CAIPs are purpose-built for broad enterprise adoption, enabling strategic, scalable and organizationwide conversational AI initiatives.
Gupshup has 1 product in Conversational AI Platforms market
Conversational Marketing Solutions
Conversational marketing is a customer-centric approach that leverages real-time, personalized interactions between companies and customers and mimics human dialogue for the vendor at scale. These technologies employ AI chatbots and automation to design session-based, cross-channel exchanges in the form of natural language dialogue, using a blend of text and audio. Unlike traditional marketing methods that often rely on one-way communication, conversational marketing employs session-based two-way dialogues which foster meaningful relationships and enhance the customer journey and experience. Conversations occur across various channels — primarily live chat, SMS, email and voice. Integrations across the revenue tech stack facilitate personalized interactions. Conversational marketing strategy is used by digital marketers as well as sales and customer service teams to improve engagement, increase conversion and increase seller capacity.
Gupshup has 1 product in Conversational Marketing Solutions market