Gupshup is present in 3 markets with 3 products. Gupshup has 17 reviews with an overall average rating of 4.3.
Communications Platform as a Service
Gartner defines communications platform as a service (CPaaS) as a cloud-based platform used by developers, the IT team and other nontechnical business roles to build an array of communications-related capabilities using APIs, SDKs, documentation and no-code/low-code visual builders. The CPaaS tools facilitate access to multiple communications channels spanning voice, SMS, email, messaging apps, video and conversational capabilities, along with security. The purpose of CPaaS is to enable enterprises to improve communications workflows by providing simplified access to multiple communications capabilities. CPaaS enables enterprises to shorten time to market for new products and services, personalize communications, and orchestrate customer journeys across multiple channels. It delivers digital engagement and operationalizes customer experience, while also driving business efficiencies at scale with digital service delivery. It is modular/composable in design and can expand from initial single use cases to many others as additional business units learn of its value.
Gupshup has 1 product in Communications Platform as a Service market
Conversational AI Platforms
Gartner defines conversational AI platforms (CAIPs) as SaaS products that primarily enable the development of applications simulating human conversation across multiple channels and media. CAIPs leverage composite AI, including generative AI (GenAI) and natural language technologies. Conversations can use a mix of modalities such as text, voice and visual content. To support the building of conversational applications, platforms provide extensive coding options, from pro-code to no-code. Application areas include chatbots, virtual assistants (VAs) and conversational AI (CAI) agents. CAIPs are used to create, deploy and manage AI-driven conversational interfaces. These platforms enable businesses to develop VAs and conversational AI Agents that facilitate both customer-facing and internal interactions through pro-code/low-code/no-code tools. CAIPs empower businesses to centralize and democratize the development and management of multiple, diverse CAI initiatives, leading to more cohesive and efficient operations. The blend of capabilities provided by CAIPs is distinctive compared to those offered by other CAI solutions, such as targeted extensions for CAI found in other enterprise applications (e.g., CRM systems, contact center platforms) or stand-alone GenAI-native apps. In comparison, CAIPs are a better fit for strategic and scalable enterprise-grade CAI adoption.
Gupshup has 1 product in Conversational AI Platforms market
Conversational Marketing Solutions
Conversational marketing is a customer-centric approach that leverages real-time, personalized interactions between companies and customers and mimics human dialogue for the vendor at scale. These technologies employ AI chatbots and automation to design session-based, cross-channel exchanges in the form of natural language dialogue, using a blend of text and audio. Unlike traditional marketing methods that often rely on one-way communication, conversational marketing employs session-based two-way dialogues which foster meaningful relationships and enhance the customer journey and experience. Conversations occur across various channels — primarily live chat, SMS, email and voice. Integrations across the revenue tech stack facilitate personalized interactions. Conversational marketing strategy is used by digital marketers as well as sales and customer service teams to improve engagement, increase conversion and increase seller capacity.
Gupshup has 1 product in Conversational Marketing Solutions market