Gartner defines the application security testing (AST) market as the buyers and sellers of products and services designed to analyze and test applications for security vulnerabilities. This market is highly dynamic and continues to experience rapid evolution in response to changing application architectures and enabling technologies. AST tools are offered either as software-as-a-service (SaaS)-based subscription offerings, or less often, as on-premises software. Many vendors offer both options.
Gartner defines the market for cloud database management systems (DBMSs) as the market for software products that store and manipulate data and that are primarily delivered as software as a service (SaaS) in the cloud. Cloud DBMSs may optionally be capable of running on-premises, or in hybrid, multicloud or intercloud configurations. They can be used for transactional work and/or analytical work. They may have features that enable them to participate in a wider data ecosystem. Must-have capabilities for this market include: Availability as SaaS on provider-managed public or private cloud systems; Management of data within cloud storage — that is, cloud DBMSs are not hosted in infrastructure as a service (IaaS), such as in a virtual machine or a container managed by the customer.
Gartner defines the collaborative work management market as products that provide task-driven workspaces to enable end users to plan, coordinate and automate their work. These solutions provide user-friendly capabilities for work planning, in-context collaboration, content creation, workflow and automation, reporting, analytics and dashboards, as well as use-case accelerators on a platform that handles data management and administrative operations. Products in this market are defined by their purpose (work planning and execution), their target users and their broad functionality.
Gartner defines data integration as the discipline comprising the architectural patterns, methodologies and tools that allow organizations to achieve consistent access and delivery of data across a wide spectrum of data sources and data types to meet the data consumption requirements of business applications and end users. Data integration tools enable organizations to access, integrate, transform, process and move data that spans various endpoints and across any infrastructure to support their data integration use cases. The market for data integration tools includes vendors that offer a stand-alone software product (or products) to enable the construction and implementation of data access and data delivery infrastructure for a variety of data integration use cases.
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Gartner defines digital commerce as the technology that enables customers to purchase goods and services through an interactive and self-service or assisted experience. The platform provides necessary information for customers to make their buying decisions and uses rules and data to present fully priced orders for payment. The commerce product must support interoperability with customer data, product content (e.g., price, availability) and order functionality and data via APIs. Digital commerce is commonly delivered as single or multitenant SaaS, or as single-tenant hosted or managed hosted (PaaS) applications. It could be offered for on-premises implementations in some circumstances. Digital commerce enables customers to purchase goods and services through an interactive and self-service or assisted experience, providing the necessary information for customers to make buying decisions.
A digital experience platform (DXP) is an integrated set of technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey. A DXP binds capabilities from multiple applications to allow the creation, orchestration and presentation of seamless experiences. It also forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.
Gartner defines enterprise low-code application platforms (LCAPs) as platforms for accelerated development and maintenance of applications, using model-driven tools for the entire application’s technology stack, generative AI and prebuilt component catalogs. Enterprise LCAPs target software engineering teams responsible for custom application development and maintenance. Enterprise LCAP features include support for the collaborative development of all application components; runtime environments for high performance, availability and scalability of applications; application deployment and monitoring with detailed usage insights. Enterprise LCAP platforms feature governance controls and success management through self-service capabilities and APIs, developer documentation and training, and service-level agreements for platform operations. Enterprise LCAPs provide the foundation for developing a wide range of application types and application components, including complex front ends, business process automation and distributed data sources.
Gartner defines integration platform as a service (iPaaS) as a vendor-managed cloud service that enables end users to implement integrations between a variety of applications, services and data sources, both internal and external to their organization. iPaaS enables end users of the platform to integrate a variety of internal and external applications, services and data sources for at least one of the three main uses of integration technology: Data consistency: The ability to monitor for or be notified by applications, services and data sources about changes, and to propagate those changes to the appropriate applications and data destinations (for example, “synchronize customer data” or “ingest into data lake”). Multistep process: The ability to implement multistep processes between applications, services and data sources (for example, to “onboard employee” or “process insurance claim”). Composite service: The ability to create composite services exposed as APIs or events and composed from existing applications, services and data sources (for example, to create a “credit check” service or to create a “generate fraud score” service). These integration processes, data pipelines, workflows, automations and composite services are most commonly created via intuitive low-code or no-code developer environments, though some vendors provide more-complex developer tooling.
Meeting solutions are real-time communication services with their associated devices that support live interactions between participants for internal and external collaboration, presentations, learning, training sessions and webinars. Meeting solutions power diverse use cases, such as one-on-one meetings, remote sales engagements, board meetings, telehealth sessions, remote banking and consulting services, to name just a few. Meeting solutions enable rich information sharing and interaction by combining audio and video, in-meeting chat, content and screen sharing, and visual collaboration and whiteboarding.
The mobile AST market is composed of buyers and sellers of products and services that analyze and identify vulnerabilities in applications used with mobile platforms (iOS, Android and Windows 10 Mobile) during or post development. Many variations and flavors of techniques exist, but fundamentally mobile AST solutions test applications in three main ways: (1) SAST: These solutions statically analyze the source, binary or bytecode of an application to identify vulnerabilities. (2) Behavioral testing: Mobile AST solutions use behavioral analysis to observe the behavior of the app during runtime and identify actions that could be exploited by an attacker. (3) DAST: These solutions also use dynamic analysis to test the app in its runtime state. DAST simulates attacks against an application and analyzes the application's reactions, determining whether it is vulnerable.
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.
An MXDP is an opinionated, integrated set of front-end development tools and “backend for frontend” (BFF) capabilities. It enables a distributed, scalable development approach (in terms of both teams and architecture) to build fit-for-purpose apps across digital touchpoints and interaction modalities. At minimum, an MXDP must support cross-platform development and building of both custom iOS and Android app binaries, responsive web apps, and at least one of the following: PWAs, chatbots, voice apps, wearables and Internet of Things (IoT) apps, and augmented-reality (AR) and mixed-reality (MR) apps.
Gartner defines the operations intelligence platform as a suite of development and runtime software tools that monitor, alert and support interactive decision making by providing data and analytics about current conditions. These platforms have adapters to receive and send data; event processing logic to detect threats and opportunities; rule processing; analytics; dashboards; alerting facilities; and capabilities to trigger responses in applications, devices or workflow tools. The platforms apply to the operational aspects of a business. Business operations are activities that produce, deliver or directly enable goods, services and information products. Applications built on operations intelligence platforms work at the oversight level; they do not directly control work at a detailed level.
Gartner defines the service orchestration and automation platform (SOAP) market as encompassing solution suites that deliver capabilities enabling organizations to manage workloads, workflows, resource provisioning and data pipelines across their technology landscapes. SOAPs enable infrastructure and operations (I&O) leaders to design and implement business services. These platforms combine workflow orchestration, workload automation and resource provisioning across an organization’s hybrid digital infrastructure. Increasingly, they are central to an organization’s ability to deploy workloads and to optimize deployments as a part of cost and availability initiatives. SOAPs expand the role of traditional workload automation by adapting to use cases that deliver and extend into data pipelines, cloud-native infrastructures and application architectures. These tools complement and integrate with DevOps toolchains to provide customer-focused agility, cost savings, operational efficiency and process standardization.
The market for social software in the workplace includes software products that support people working together in teams, communities or networks. These products can be tailored to support a variety of collaborative activities. Buyers are looking for virtual environments that can engage participants to create, organize and share information, and encourage them to find, connect and interact with each other. Business use of these products ranges from project coordination within small teams or homogeneous groups, to information exchange between employees across an entire organization.
Gartner defines a unified endpoint management (UEM) tool as a software-based tool that provides agent and agentless management of computers and mobile devices through a single console. Modern UEM tools: Provide a user-centric view of devices across device platforms; Offer agent and/or agentless management through native Windows endpoint, macOS, Linux and Chrome OS controls. Offer agentless mobile management through native Apple iOS/iPad OS and Google Android controls; Aggregate telemetry and signals from identities, apps, connectivity and devices to inform policy and related actions; Aggregate and analyze technology performance and employee experience data; Integrate with identity, security and remote access tools to support zero-trust access and contextual authentication, vulnerability, policy, and configuration and data management; Manage nontraditional devices, including Internet of Things (IoT) devices, wearables and rugged handhelds.
Value stream management platforms enable organizations to optimize end-to-end product delivery and improve business outcomes. VSMPs are tool-agnostic; they connect to existing tools and ingest data from all phases of software product delivery all the way from customer need to value delivery. They help software engineering leaders identify and quantify opportunities to improve software product performance by optimizing cost, operating models, technology and processes. VSMPs use AI-/machine learning (ML)-powered analytics and insights to surface constraints, detect bottlenecks and improve flow. This enables stakeholders to take actions that improve throughput and align to business priorities and objectives.
Gartner defines WCM as the process of creating, managing and delivering content to one or more digital channels. This is achieved through the use of specific content management features based on a core repository. WCM tools are used to manage content to be delivered to websites and other digital channels. These tools are used by both IT and marketing/business. They may be procured as commercial products or open-source tools and are typically cloud-based. The functionality of WCM solutions goes beyond the publication of webpages. It also includes: - Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages. - A content repository that organizes different content types and their metadata. - Library services, such as check-in and check-out, versioning and rollback. - Security and roles, and permissions management. - Management features such as layout and templates, menus and navigation, and workflows. - Content and application deployment functions. - Personalization capabilities. - The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms. - Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.